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Guangzhou Chemicals Strengthens the Market Exploitation with All-round Efforts and Multi-point Breakthroughs

  Facing the ever-changing international trade environment, Guangzhou Chemicals has made full efforts to adhere to the "go global" strategy. In mid-to-late March, a total of four business elite teams were sent to Egypt, Germany and Pakistan to participate in exhibitions and visit customers.

  The first team, led by Chairman Ma Yutian, consisted of Resin Paint Chemicals Department staff. They went to Germany to participate in the European Coating Show 2019, and then visited customers in Germany, the Netherlands, and the UK to recommend our products series of coating raw materials.
  At the exhibition, professional product posters attracted the attention of many customers, and our business elites introduced our key products to customers. After the on-site exchanges, some customers also invited our staff to visit their local factories for in-depth communication.

  The second team, led by the Executive Vice General Manager Wen Gui, comprised the foreign trade sales people from Coating Plastic Materials Department. They went to Pakistan to participate in the Plastic Pakistan 2019. They focused on promoting products series such as rubber and plastic raw materials. The original order was stabilized by visiting old local customers, our people also promoted other coating products to deepen the cooperation.

  The third team, led by Deputy General Manager Zhong Xiang, was composed of business personnel from Department of Special Chemicals. They visited clients in Egypt, with the focus on introducing raw materials of water treatment chemicals, and at the same time they learned the information on the customers' application of water treatment chemicals, so as to better serve customers as well as broaden the market of water treatment chemicals and other related products.

  The fourth team, consisting of two managers of Coating Plastic Materials Department, went to Egypt to visit our key customers. They aimed to understand the needs of customers in depth in order to develop the market of raw material series of paint and related ancillary product, expand the scope of cooperation and survey the local raw material market, look for the supply of goods, and pave the way for the development of self-import business.

  This series visit of our team, by participating in major professional exhibitions, on-spot investigation of target market, understanding customers’ operations and product usage, and in-depth communication with customers. It’ll further improve the service quality of company, effectively facilitated the establishment of long-term and stable customer relations, and promote Guangzhou chemicals to achieve breakthrough progress in market exploitation.